Essert delivers rapid CPRA compliance and roll-out. We provide software and services. Our software delivers CPRA privacy rights management and automation. We also provide personal information data lookup using privacy api engine. We answer a number of questions including a) what is CPRA? b) how to become compliant c) what are CPRA regulations? d) who does CPRA apply to? e) What is do not sell my info button? f) what constitutes personal information under CPRA? g) how do i make my website compliant? h) what about privacy laws in other states? i) do I need to prepare data maps? j) what is sensitive personal information? k) how about coppa and children’s data? l) how about mobile apps? m) what are authorized agents and what is the authorized agent process? California Privacy Rights Act (CPRA/CCPA) provides privacy rights and consumer protection for California residents. Officially called AB-375, Governor Jerry Brown signed this into law on June 28, 2018, further modified under the ballot in 2020. Most businesses dealing with the personal information of California residents have to comply with this law. Your compliance plan needs to be in place and ready. For those who already understand GDPR and are already in compliance (GDPR compliance), this book may help you find ways to leverage your earlier investment. It is also designed to focus on data ethics and the purpose of data collection. By reading or reviewing this book, you will be able to design a new path to privacy in your organization and address the following questions: 1) If your customer data is the product, should you rethink a new future? 2) Should you spend money on compliance or pay the penalties? 3) How do you use CPRA compliance as a competitive advantage? 4) How to de-risk your business from private litigation? As you take your first steps for CPRA compliance, you need actionable advice. You may need the advice to rethink your data strategy.